From CU Management: Active Analytics

Bob Legters
Chief Product Officer, FIS Payments Division
Posted on December 2, 2013

Credit unions have discussed collecting customer data for years and, like banks, most already are doing it. But knowing how to use the data collected is more important than simply accessing it. Using data to actively target customers is an area where many credit unions struggle.

An active analytics program is a data research and management and marketing solution that uses precise customer information to deliver targeted, relevant offers to increase cross-selling opportunities. Used correctly, active analytics programs give you the opportunity to do what credit unions do best – personally interact with customers – while simultaneously increasing profitability through deeper relationships built by attracting the customers you want at the right time.

To Read the Full Article Visit CU Management: http://www.cumanagement.org/article/view/id/Active-analytics

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Bob Legters
Chief Product Officer, FIS Payments Division

For the past two decades, Bob has focused on products and services support for clients. He has spent 17 of those years in a leadership role with groups ranging from 5 to 200 employees. Bob’s unique experience allows him to efficiently operate at a level that exceeds the normal executive role of understanding and recognizing client and consumer needs in the payments space.