Credit unions have discussed collecting customer data for years and, like banks, most already are doing it. But knowing how to use the data collected is more important than simply accessing it. Using data to actively target customers is an area where many credit unions struggle.
An active analytics program is a data research and management and marketing solution that uses precise customer information to deliver targeted, relevant offers to increase cross-selling opportunities. Used correctly, active analytics programs give you the opportunity to do what credit unions do best – personally interact with customers – while simultaneously increasing profitability through deeper relationships built by attracting the customers you want at the right time.
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