Financial Institutions Reap Rewards with Credit Card Loyalty Programs by Bob Legters, Chief Product Officer of Banking and Payments for FIS

Bob Legters
Chief Data Officer of Banking and Payments
Posted on March 19, 2019
customer satisfied with credit card loyalty program

Google “best credit card rewards” and you’ll get 387 million potential answers, including links to hundreds of websites dedicated to “hacking” reward programs to help customers earn the greatest amount with the least possible effort.

There’s no question that rewards programs are a powerful driver of consumer behavior in the credit card space. A recent J.D. Power study found that 47% credit card holders who had switched to a new card issuer in the last year did so for a better rewards program. In 2017 and 2018, the majority of respondents to FIS’ Performance Against Customer Expectations study said their bank could do a better job rewarding them for their business. Read the full article on Forbes here.

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Bob Legters
Chief Data Officer of Banking and Payments

For the past two decades, Bob has focused on products and services support for clients. He has spent 17 of those years in a leadership role with groups ranging from 5 to 200 employees. Bob’s unique experience allows him to efficiently operate at a level that exceeds the normal executive role of understanding and recognizing client and consumer needs in the payments space.