A recent survey found nearly half of credit unions want to expand their digital presence in 2019, up 19% from 2018. But the majority still feel that they are unable to compete with top or midtier banks in digital channels. With growing expectations from younger consumers for seamless and intuitive technology, credit unions should seize the opportunity for digital to transform their member experience.
The clock is ticking – Gartner predicts 85% of all customer service interactions will be powered by chatbots by 2020. As institutions that pride themselves on customer service, credit unions can embrace digital to meet and exceed member expectations.
Click here to read the CU Journal article.