Four Pointers for Building a Purpose-Driven Institution by Ellyn Raftery, FIS Chief Marketing and Strategy Officer

Payments Leader

Posted on March 21, 2019
values and mission for banking brands

“Let purpose be your driving force.” FIS Chief Marketing and Strategy Officer Ellyn Raftery talks with Financial Brand readers about the need for brands to align with societal causes that are important to younger generations to differentiate themselves. Read the full article here.

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Payments Leader

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