Generation Y provides financial institutions with a large opportunity for growth. These young and mobile consumers make up one-third of the United States population and within a decade, will be earning nearly half of all personal income. They are a growing market that financial institutions should look to tap into.
But those in Gen Y have a different perspective on traditional banking. As a digital savvy demographic, they turn to apps to manage their life. At FIS, we can help you capitalize on these consumers with GenNOW Financial Services. GenNOW specifically targets Gen Y who want easy access to financial services on-the-go and immediately. GenNOW customers will have real-time access to funds and can easily manage their finances anytime, anywhere..
Here are some benefits to GenNOW:
Immediate Funds: Customers will have immediate available funds which can be used to pay bills and send money all from their mobile device.
Spending Alerts: GenNOW users can better manage their money by setting up spending alerts that tell them when they’ve gone below a certain amount.
Budget Management: The app will show where they are spending money, help them stay within budget limits and automate savings to meet their goals.
Direct Merchant Deals and Discounts: Users will get news and notifications of personalized deals and discounts from retailers.
GenNOW Financial Services represents a solution that works. It offers a low risk, revenue sharing, turnkey solution that can help steer financial institutions into further growth.