GenNOW™, A Solution For Generation Y

Bob Legters
Chief Data Officer of Banking and Payments
Posted on June 26, 2014

Generation Y provides financial institutions with a large opportunity for growth. These young and mobile consumers make up one-third of the United States population and within a decade, will be earning nearly half of all personal income. They are a growing market that financial institutions should look to tap into.

But those in Gen Y have a different perspective on traditional banking. As a digital savvy demographic, they turn to apps to manage their life. At FIS, we can help you capitalize on these consumers with GenNOW Financial Services. GenNOW specifically targets Gen Y who want easy access to financial services on-the-go and immediately. GenNOW customers will have real-time access to funds and can easily manage their finances anytime, anywhere..

Here are some benefits to GenNOW:

Immediate Funds: Customers will have immediate available funds which can be used to pay bills and send money all from their mobile device.

Spending Alerts: GenNOW users can better manage their money by setting up spending alerts that tell them when they’ve gone below a certain amount.

Budget Management: The app will show where they are spending money, help them stay within budget limits and automate savings to meet their goals.

Direct Merchant Deals and Discounts: Users will get news and notifications of personalized deals and discounts from retailers.

GenNOW Financial Services represents a solution that works. It offers a low risk, revenue sharing, turnkey solution that can help steer financial institutions into further growth.

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Bob Legters
Chief Data Officer of Banking and Payments

For the past two decades, Bob has focused on products and services support for clients. He has spent 17 of those years in a leadership role with groups ranging from 5 to 200 employees. Bob’s unique experience allows him to efficiently operate at a level that exceeds the normal executive role of understanding and recognizing client and consumer needs in the payments space.