From Credit Union Times: Importance of Analytics for Credit Unions

Bob Legters
Chief Product Officer, FIS Payments Division
Posted on November 27, 2013

Credit unions were created with the idea that people should help people. For that reason, personal touch and interaction is a key differentiator for credit unions when compared to banks. Some might fear that as online and mobile banking become more and more popular, the personalized nature of credit union business will disappear. However, quite the opposite is true.

When used correctly, active analytics programs provide the opportunity to customize those interactions and increase the relationship – personalizing things to create the same level of individualized attention customers receive at a branch office.

To Read the Full Article Visit Credit Union Times: http://www.cutimes.com/2013/11/05/importance-of-analytics-for-credit-unions

 

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Bob Legters
Chief Product Officer, FIS Payments Division

For the past two decades, Bob has focused on products and services support for clients. He has spent 17 of those years in a leadership role with groups ranging from 5 to 200 employees. Bob’s unique experience allows him to efficiently operate at a level that exceeds the normal executive role of understanding and recognizing client and consumer needs in the payments space.