Have banks been putting too much focus on the millennial market? Have they missed out on amazing opportunities by neglecting to gear more efforts towards Generation X?
In the United States, Gen Xers earn more income than any other demographic. As Chief Marketing, Communications and Sales Operations Officer of FIS, Ellyn Raftery discusses in her new article, senior millennials have a great deal in common with Gen Xers when it comes to banking practices. Financial institutions are discovering many factors – including income, life events, values in personal banks and digital habits – that are contributing to this brand new ‘Gen MX’ demographic.